IBTM World is very much a staple event for eventprofs, so we were pleased to head to the Fira in Barcelona to check out the latest from the industry. We weren't disappointed.
The event continues to attract destinations, venues, and vendors selling into the MICE sector - in terms of attendees, we met more agency rather than in-house eventprofs. The content discussed in the keynotes and breakout sessions was on point and we especially appreciated the focus on tech (of course we would have liked to see more in-person networking!).
Here are three pics from our IBTM photo book: