Bluetooth Smart: A Game Changer for Networking
Technology is increasingly filling the gaps in traditional networking. What began as a casual exchange of business cards and small talk has exploded into a new wave of technology and apps that help people find professional events, organise contact information, build professional online profiles, and so much more. Understanding how this new technology can be further leveraged to help people make connections organically is something I’ve been interested in for some time.
The most exciting development I’ve seen in this space was the introduction and greater usage of Bluetooth Smart, the newest version of the wireless technology, first introduced with the iPhone 4S in the iOS world. It and other mobile sensors are already being used for inter localization, and is gaining traction among tech developers. Bluetooth smart based technologies such as Apple’s iBeacon™ and the Google’s Eddystone™, unlike GPS, works in indoor environments and can work jointly with other sensor technology to know things like your physical orientation or estimate the distance between you and another person. Even more important, Bluetooth Smart is more secure, meaning everyone’s privacy is better protected than before.
I believe it’s a game changer in the networking arena – and something we’ve used in building Hiver. Our technology is based on social models about how humans engage and behave, and by combining this with Bluetooth Smart technology, we believe we can enhance the networking experience. This innovation will help networkers understand who they’ve engaged or talked with in a given area and time frame, and allow them to connect over LinkedIn.
Bluetooth Smart is clearly the next wave of innovation and an exciting space to be in. It’s also a key part of growing Hiver. We’ve always been technology-driven and excited to see how new technology can further our mission of empowering networkers of all levels. Combining mobile sensing data with social theory and analytics, along with a relentless focus on user experience, we think Hiver can deliver an even better networking experience – one that can create a greater sense of connectedness and bring people closer.
And that’s why we started Hiver. Technology shouldn’t replace traditional networking – instead, it should support in-person networking so that everyone networks smarter and makes those vital connections. Mobile Sensing is enabling us to solve these human challenges in a seamless and secure way.