Guest post by Harriet Hadley, Diversity Consultant (Hadley.email@example.com)
Hive fives aren’t a metric for event success. So how do you really know if your events are working? Is it just about a good time? The design? The food? The presenters? Why do attendees spend incredible amounts of money every year to attend events?
A couple of weeks ago I did something that troubles founders and entrepreneurs across the globe - I took a holiday! For the first time in nearly a year, I went away for a week to ski with my husband in France. I've been skiing since I was about 4 years old and it is one of my absolute favourite things to do. There is something very special about spending all day in the crisp, fresh, air, the beautiful scenery, sunshine and snow. I love that my biggest worry while skiing is whether I've done up my boots enough, if the weather will be clear, or how much cheese I should have for lunch. No emails, phone calls or power point - just time to be alone with my thoughts and to reflect. And this time I noticed something strange.
Entrepreneurship has really changed me. I used to be a much more cautious skier. I used to be very concerned about knowing where I was going - which run I was going to take, where to turn next. I always carried a map - and I checked it all the time. When I took lessons, I would get very anxious if I wasn't following the instructor's tracks - how would I know where to go? What if I got down the run in a less than optimal way?
This time it was different. Perhaps living in the constant uncertainty of entrepreneurship has made me more comfortable with carving my own path, with not really knowing how I'm going to get to the end...because I can just figure that out along the way. Sure I kept a general idea of where I was and where I wanted to go. But if I got lost, I knew there was always a way back - maybe it's climbing up a trail, or taking a lift, or a train or a bus. But in skiing and in life, few turns will ever take me so off course that I won't be able to find my way back. I finally learned that lesson.
In marketing we hear about engagement all the time. We try to answer how engaging a blog post is, how our social channels are increasing their engagement levels, and how many click-throughs we’re getting on ad or email campaigns. With all the digital tools and analytic
Being an entrepreneur is hard. Not only do you have to be a trailblazer, carving your way through an uncertain path, but you also have to bring people along to the journey. Despite its challenges, it can be an amazing experience!
I frequently get asked for advice or tip
Networking is a crucial part of being successful in business. No one can grow a company or cause in isolation, so it’s important to connect, build, and nurture relationships that provide support and direction.
Do you want to join an exciting early stage start-up into the intelligent event technology space? Do you dream about building and growing the data science function of our product? Are you motivated by working in a fast-paced dynamic environment? We’re loo
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We are thrilled to announce that one of our founders, Andrea Sommer, has been featured in a newly launched book entitled The MBA Entrepreneur by Dr. Gareth Thompson. The book outlines the journeys of several entrepreneurs who started their journey by getting MBAs and d